Before co-founding Andersen, Marcus led digital transformation at McKinsey, where he noticed a persistent gap between strategy consulting and creative execution. His background in behavioral economics and computer science brings a unique perspective to creative problem-solving. At Andersen, he’s pioneered an approach that merges data-driven insights with human-centered design, leading to notable successes with fintech and healthcare clients. A regular contributor to Harvard Business Review, Marcus is particularly interested in how design thinking can address complex organizational challenges. He serves on the World Economic Forum’s Future of Work committee and advises several AI startups.

With roots in Copenhagen’s design scene and a decade at Pentagram, Sofia founded Andersen in 2015 to bridge the gap between strategic thinking and creative execution. Her work with brands like Bang & Olufsen and Maersk demonstrated how thoughtful design could transform business outcomes. She’s known for challenging conventional agency models, advocating for longer-term client partnerships that enable deeper impact. A visiting professor at Central Saint Martins, Sofia frequently speaks on design’s role in shaping business culture. Her approach combines Scandinavian design principles with a sharp understanding of global markets, leading to Andersen’s reputation for work that’s both culturally relevant and commercially successful.

James shaped his perspective on user experience working with early-stage startups in London and Singapore before leading design at Spotify. His approach to experience design, which emphasizes cultural context alongside user needs, has influenced how Andersen approaches digital product development. He established the agency’s research lab, which studies emerging behaviors in digital spaces. A champion of inclusive design practices, James has helped restructure how the agency approaches accessibility, making it central to the design process rather than an afterthought.

Eva’s journey from coding experimental digital art to leading major product launches for Apple and Google gives her a rare perspective on the intersection of technology and creativity. At Andersen, she oversees the creative technology practice, ensuring that innovation serves human needs rather than following trends. Her team’s work on developing new design systems for remote collaboration has been widely adopted across industries. A founding member of the Copenhagen Design Ethics Council, Eva advocates for responsible innovation and regularly collaborates with tech startups on establishing ethical design frameworks.

Thomas joined Andersen after selling his AI startup to Adobe, bringing technical innovation experience to the creative process. He leads Andersen’s emerging technology practice, focusing on practical applications of AI in design and creative workflows. His team developed several proprietary tools that have transformed how the agency approaches generative design and predictive analytics. A former researcher at MIT Media Lab, Thomas maintains close ties with academia and helps guide Andersen’s research partnerships with universities.

Mira’s background spans management consulting at BCG and brand strategy at LVMH, where she developed expertise in luxury and consumer brands. At Andersen, she’s transformed the traditional account management model into a strategic partnership approach, leading to the agency’s industry-leading client retention rate. Her work has been particularly influential in helping heritage brands navigate digital transformation while maintaining their core values. Mira also leads Andersen’s sustainability initiative, helping clients align business goals with environmental responsibility.