Commerce is infinitely complex. Navigate it, with a conversation.
Compass helps connect your commerce systems and data, shows you signal to what matters, and executes what to ship - so your team can be informed, review in the tools they already use, and ship faster.
This is merely a model. We're not even at the castle yet.
The world is moving fast.
You’re under‑shipping and under-delivering.
Commerce teams are running on fragmented technology, operating stacks, and a messy reality that your data is split across tools and stakeholders. Even when you spot an insight, turning it into a shipped improvement takes too many handoffs, so your growth stalls and targets are missed.
Your competition is heating up.
It's painful, but we got you.
We help your team adopt AI. Easily.
Compass is built on a simple principle: humans stay in charge. We help brands adopt new technology, especially AI, to take the heavy work off your team’s plate and speed up execution without sacrificing quality, brand voice, or control. As AI raises the baseline for everyone, the real risk isn’t falling behind on tools. It’s losing differentiation.
Compass frees your team to focus on the thinking, craft, and experimentation that makes your brand unmistakably yours to customers, and to ship what used to feel impossible.
Instruments
We connect your stack so teams can move faster with modular workflows, clear ownership, and built-in governance.
Connectors
Connect to the tools you already use to pull data in and push work out. These are your instruments, your team uses, that power your operations and experiences.
Knowledge
Bring your personas, brand guidelines, and your durable business context to keep your brand, segmentation, business rules, and KPIs in check.
Govern
Control permissioning, visibility, and access which determines who can access what, what can be used, what can be shown, and what can be shipped.
Skills
Packaged agent workflows that can have unique perspective on Signal and output - operated by orchestrated agents and tools that turn Signals into reviewable, shippable outcomes.
Signals
Signal providers inform observations and opportunities derived from data and context. We let you know what's worth sterring towards, so you can avoid the icebergs.
Surfaces
When opportunity shows up, we ship what's needed to where it needs to land - whether thats your web storefront, marketplaces, or CMS content. These are your Surfaces.
Our fleet
Who is Compass built for.
Scaling omni-channel brands with a growing release backlog.
You’re adding SKUs, channels, or regions — and shipping keeps slowing down. Compass gives you repeatable patterns so improvements move from idea to release faster.
Lean commerce teams that need AI help without losing control.
You can’t hire every specialist. Compass turns questions into human‑reviewed drafts and artifacts (schemas, content, components) inside the tools your team already uses. We help humans unlock their potential.
Omni‑channel commerce brands running on a fragmented stack.
Commerce + ERP/PIM/CMS/ESP/analytics don’t agree, so work turns into meetings and decks. Compass normalizes messy data and connects systems so decisions become shippable outcomes.
Crew
We integrate with best-in-class AI, commerce, and knowledge providers.
Compass integrates with your existing commerce, operations, and marketing tools and normalizes the data.
Ask questions and get informed
We use Signal providers like GA4 or Posthog to help inform you what's best for your business - with the full context of your brand and business.
Put strategy to action
We publish artifacts to your active work Surfaces for your team to review, modify, and approve changes to your engagement channels.
Architecture
The instruments that help you navigate.
Connectors
Link to your commerce stack and work tools so data flows in and approved work flows out.
Connectors link to your tools and systems like Shopify, GA4, Netsuite, Contentful, Klaviyo, Jira, Slack and more. We keep data orchestrated so that source-of-truth is maintained for the system of record.
Surfaces
The destinations where outputs are delivered —so teams can review, refine, and publish where they already work.
Surfaces are where work shows up to either your customers or team. CMS, Figma, Jira, GitHub, Slack, your storefront, or marketplaces. Compass routes drafts to the right destination with previews, ownership, and an easy path to publish without forcing a new dashboard for your teams and keeps humans-in-the-loop.
Signals
Surface what matters by turning connected sources and context into prioritized, evidence‑backed opportunities.
Signals are structured bearings: a clear claim, supporting evidence, estimated impact, and confidence—plus the recommended next Skill. Signals can be generated by Compass' core Signal engine or contributed by tools like GA4, PostHog, or your custom data feeds.
Skills are modular workflows that turn Signals into reviewable, shippable artifacts across your stack.
Skill packages are repeatable routines which analyze Signal or create output for Surfaces. Skills can be built or adopted internally or installed from our marketplace. Skills can have unique perspective on Signal and create output, whether its content, components, tickets, listings, which are routed to Surfaces for your team's review and approval.
Captures your brand and operating context so outputs stay accurate, consistent, and on‑brand.
Knowledge is your brand + operating context. It is your voice, personas, segments, rules, and trusted docs (Notion, Slack messages, JIRA tickets). It keeps Skills aligned and Signals relevant.
Govern
Control permissions, visibility, and approvals so sensitive inputs can inform outcomes without being exposed.
Govern separates "use" from "see". Knowledge can inform Signals and Skills with nuance about your goals, brand identity, and focus, while details stay masked, summarized, and role‑appropriate. It also manages Skill scopes, approval steps, and an audit trail from draft to publish.
Frequently asked questions
Is Compass just another AI assistant?
Compass is an AI-powered commerce assistant that helps brands optimize their online stores, product listings, and customer strategies. It connects to your existing tools and data sources to deliver actionable insights and automate routine tasks across your e-commerce operations.
How does Compass connect to my existing platforms?
Compass integrates with your current commerce stack through our Connectors framework. Whether you're running Shopify, Salesforce, BigCommerce, or a custom storefront, Compass pulls in your product, sales, and obfiscated customer data to provide a unified view of your business.
What are Skills?
Skills are specialized AI agents built for specific commerce tasks. The Merchandiser optimizes your product listings and catalog strategy. The CRO Analyst identifies conversion opportunities across your store. The Developer helps implement technical changes and custom integrations. The Designer provides UX screens within Figma. More Skills are coming soon through our Skills Marketplace.
Is my data secure?
Absolutely. Compass is built with enterprise-grade security and governance controls. Our Govern framework lets you set permissions, manage data access, and maintain full visibility into how your information is being used. Your data is never shared across accounts or used to train models. Each instance is provided their own private and exclusive Large language model (LLM). We have considerate experience managing PII and PCI compliance.
How quickly can I get started?
Most teams are up and running within a day. Connect your data sources, and Compass begins analyzing your store performance, product catalog, and customer behavior immediately. You'll start seeing actionable recommendations within your first session.
What kind of results can I expect?
Brands using Compass typically see measurable improvements in conversion rates, average order value, and operational efficiency. The platform identifies gaps in your product listings, surfaces high-impact optimization opportunities, and helps you understand your customer segments at a deeper level.
Can multiple team members use Compass?
Yes. Compass supports team collaboration with role-based access controls. Merchandisers, analysts, and developers can each work within their areas of expertise while sharing insights and recommendations across the organization.
What's on the roadmap?
We're actively expanding the platform with the Skills Marketplace, which will let you access community-built and third-party Skills tailored to specific industries and use cases. We're also deepening our integrations and adding new Surfaces for richer data visualization and reporting.
Request private closed beta.
We are actively deployed and considerately accepting mid-market commerce brands seeking innovation.
We may not be a fit for you if you are an early-stage brand on a single platform with minimal integrations. Compass is built for cross‑system complexity and fast scaling commerce brands. If this is you, we'd love to talk.
Built for humans.
Built for human control, and designed for speed. Compass helps teams use AI to accelerate work while protecting quality, brand voice, and governance. Follow the journey, access press resources, or sign up for sailor updates.
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Who we are
Powered by 2 decades of building beautiful commerce experiences.
Compass has been developed through over 20+ years of experience working with mid-market commerce brands looking to scale their operations through technology enablement. Compass is powered and supported by JIBE, an award winning commerce technology agency, with headquarters proudly situated in beautiful Vancouver, Canada 🇨🇦
